How to Win Customer Loyalty

How to Win Customer Loyalty in VoIP

A recent industry report listed statistics on customer loyalty.  What can companies do to win (and keep) the loyalty of their customers?

Many of these areas can be addressed by capabilities included in Telinta’s hosted solutions.  Let’s take a closer look:

1. Investing in Loyalty

Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100%.  30% of corporate executives report struggling with customer turnover or slowed revenue growth, and a similar percentage had increased discounts given to maintain customers.  With Telinta’s sophisticated reporting capabilities, VoIP service providers can easily identify their top customers in order to plan targeted promotions, volume discounts and other methods to retain your best customers.

2. Customer Service

89% of customers state that good customer service is important.  70% of customers cite poor customer service as a reason for not buying.  Customers were also more likely to remember a bad experience, as long as a decade, while only 55% could cite a positive experience.  Telinta provides a wide variety or tools to better enable you to serve your customers, such as real-time call data, and self-service portals.

3. Privacy of Data

48% of customers said they are suspicious about how their data is used.  While no one can guarantee customer data to be 100% impenetrable, Telinta’s TeliShieldTM provides a comprehensive suite of security tools to help you protect against fraud and unauthorized access to your Administrative interface.

4. Why do Customers Leave?

Top 3 reasons consumers leave: cheaper pricing (31%), rude staff (18%) and too many mistakes (16%).

5. Word of Mouth

When it comes to bringing in new business, word-of-mouth is still the most effective marketing channel for small and medium-sized businesses.