Social Media is an integral part of today’s marketing. But how can Social Media help a VoIP business to grow?
Let’s take a closer look…
- Increased visibility in search engines:
Search engines, like Google and others, not only comb websites and news, but they also cover Social Media. If you have a Social Media page, or you are listed on other people’s Social Media page, there is a good change Google will find you. If those pages link back to your website, that also may improve your search engine ranking. No matter what type of VoIP services you sell, odds are some customers will find you (or your competitors) via web searches.
- Putting your message where the eye balls are:
According to recent statistics nearly 20% of total time spent online across both desktop and mobile devices is on Social Media. Facebook alone makes up 14% of total time spent online. This trend is likely to continue. Your message can easily be placed on your own Social Media pages; your website can easily have Social Media links where online visitors can share your page to their own friends and family. All this, for free!
Several years ago, advertising dollars began steadily shifting away from traditional media, noting the attention buyers pay to Social Media. Buying ads or boosting posts on Social Media is easy to do, and you can refine your audience across a variety of factors such as age, location and interests, setting your own ad budget to meet your needs. Some VoIP services focus on a specific demographic community, such as people born in one country who live in another country, and use Calling Cards to call home. Want to put your message in front of a target market that speaks a certain language? It’s easy to do on Social Media.
- Business vs. Consumer:
Some VoIP services are mainly designed for consumers, while others (such as Hosted PBX or SIP Trunking) are aimed at businesses. Facebook and LinkedIn help you make this distinction, while Twitter reaches both business people and consumers. This distinction might be somewhat blurry, since every business person is also a consumer, and many consumers also have places of business where they might be able to influence telecom decisions. For example, business-focused companies like Snom, Grandstream, Vitelity and others all have a presence on Facebook, even though they sell only to businesses.
Social Media have groups where members identify themselves as having an interest or being located in a certain area. Local chambers of commerce, trade associations, school districts, and more… Have a VoIP service you’d like to offer to small or home-based businesses? Looking for VoIP Resellers? LinkedIn has a wide variety of groups for just about every profession.